32,477. For of men it may generally be affirmed, that they are thankless, fickle, false studious to avoid danger, greedy of gain, devoted to you while you are able to confer benefits upon them, and ready, as I said before, while danger is distant, to shed their blood, and sacrifice their property, their lives, and their children for you; but in the hour of need they turn against you. (King & Monarch & Prince & Advice & Self & Life’s Like That & Loyalty) Niccolo Machiavelli, The Prince
34,255. The courage of life is often a less dramatic spectacle than the courage of a final moment; but it is no less a magnificent mixture of triumph and tragedy. A man does what he must – in spite of personal consequences, in spite of obstacles and dangers, and pressures – and that is the basis of all human morality. In whatever area in life one may meet the challenges of courage, whatever may be the sacrifices he faces if he follows his conscience – the loss of his friends, his fortune, his contentment, even the esteem of his fellow men – each man must decide for himself the course he will follow. The stories of past courage can define that ingredient – they can teach, they can offer hope, they can provide inspiration. But they cannot supply courage itself. For this each man must look into his own soul. (Kennedy & Life’s Like That & Courage & Self) John F Kennedy
34,281. The basis of self-government and freedom requires the develop- ment of character and self-restraint and perseverance and the long view. And these are qualities which require many years of training and education. (Kennedy & Self & Freedom) John F Kennedy, November 1961
34,702. An individual has not begun to live until he can rise above the narrow horizons of his particular individualistic concerns to the broader concerns of all humanity. And this is one of the big problems of life, that so many people never quite get to the point of rising above self. And so they end up the tragic victims of self-centeredness. They end up the victims of distorted and disrupted personality. (King & Life’s Like That & Self) Martin Luther King junior
34,703. Now the consequences, the disruptive effects of such self- centeredness, such egocentric desires, are tragic. And we see these every day. At first, it leads to frustration and disillusionment and unhappiness at many points. For usually when people are self-centered, they are self-centered because they are seeking attention, they want to be admired and this is the way they set out to do it. But in the process, because of their self-centeredness, they are not admired; they are mawkish and people don’t want to be bothered with them. And so the very thing they seek, they never get. And they end up frustrated and unhappy and disillusioned. (King & Ego & Self & Selfishness) Martin Luther King junior
34,704. All human beings have a desire to belong and to feel significant and important. And the way to solve this problem is not to drown out the ego but to find your sense of importance in something outside of the self. And you are then able to live because you have given your life to something outside and something that is meaningful, objectified. You rise above this self-absorption to something outside. This is the way to go through life with a balance, with the proper perspective because you’ve given yourself to something greater than self. Sometimes it’s friends, sometimes it’s family, sometimes it’s a great cause, it’s a great loyalty, but give yourself to that something and life becomes meaningful. (King & Ego & Self & Life’s Like That & Altruism) Martin Luther King junior
40,798. Above all, don’t lie to yourself. The man who lies to himself and listens to his own lie comes to a point that he cannot distinguish the truth within him, or around him, and so loses all respect for himself and for others. And having no respect he ceases to love. (Love & Lie & Self & Truth & Respect) Fyodor Dostoyevsky, The Brothers Karamazov
47,459. Inside us there is something that has no name, that something is what we are. (Soul & Self) José Saramago, Blindness
47,461. I call it the golden eternity. It is perfect. We were never really born, we will never really die. It has nothing to do with the imaginary idea of a personal self, other selves, many selves everywhere: Self is only an idea, a mortal idea. That which passes into everything is one thing. It’s a dream already ended. There’s nothing to be afraid of and nothing to be glad about. I know this from staring at mountains months on end. They never show any expression, they are like empty space. Do you think the emptiness of space will ever crumble away? Mountains will crumble, but the emptiness of space, which is the one universal essence of mind, the vast awakenerhood, empty and awake, will never crumble away because it was never born. (Soul & Self & Eternity) Jack Kerouac, The Portable Jack Kerouac
47,781. Knowing yourself is the beginning of all wisdom. (Wisdom & Self) Aristotle
50,238. A new theory of human nature was put forward by Sigmund Freud. He had discovered he said primitive sexual and aggressive forces hidden deep inside the minds of all human beings. (Self & Propaganda & Psychology) Adam Curtis, The Century of the Self I: Happiness Machines
100,374. Bernays was the first person to take Freud’s ideas and use them to manipulate the masses. He showed American corporations for the first time how they could make people want things they didn’t need by linking mass-produced goods to their unconscious desires. Out of this would come a new political idea of how to control the masses. By satisfying people’s inner selfish desires, one made them happy and thus docile. It was the start of the all-consuming self which has come to dominate our world today. (Propaganda & Psychology & Masses & Advertising & Self) ibid.
100,375. Bernays returned to New York and set up as a public relations counsel in a small office off Broadway. It was the first time the term had been used. (Propaganda & Psychology & Self & Public Relations & Advertising) ibid.
100,376. He wondered if he could make money by manipulating the unconscious. (Propaganda & Psychology & Self & Public Relations & Advertising) ibid.
100,377. It made him [Bernays] realise that it was possible to pursuade people to behave irrationally if you linked products to their emotional desires and feeling. The idea that smoking actually made women freer was completely irrational but it made them feel independent. (Propaganda & Psychology & Self & Public Relations & Advertising & Irrationality) ibid.
100,378. For the first time politics became involved in public relations. (Propaganda & Psychology & Self & Public Relations) ibid.
100,386. What in fact emerged from this revolution was the very opposit, an isolated, vulnerable and above all greedy self, far more open to manipulation by business and politics. (Psychology & Consumer & Propaganda & Consent & Mind Control & Self) Adam Curtis, The Century of the Self III: There is a Policeman Inside All Our Heads, BBC 2002
86,035. In the 1950s a small group of renegade psychoanalysts began a new form of psychotherapy. They worked in small rooms in New York City and encouraged their patients to express their feelings openly. It was a direct attack on the ideas of Freudian psychoanalysts who had become rich and powerful teaching Americans how to control their feelings. (Psychology & Consumer & Propaganda & Consent & Mind Control & Self) ibid.
100,387. They accused American business of using psychoanalytical techniques to manipuate people’s feelings and turn them into ideal consumers. (Psychology & Consumer & Propaganda & Consent & Mind Control & Self) ibid.
100,388. And to produce the new self they turned to the ideas and techniques of Wilhelm Reich. (Psychology & Consumer & Propaganda & Consent & Mind Control & Self) ibid.
100,389. Many of Bernays’ clients were large American corporations and he was the first person to show them how they could sell many more products if they linked them to images and symbols and to those unconcious desires Freud had identified. (Psychology & Consumer & Propaganda & Self) Adam Curtis, The Century of the Self IV: Eight People Sipping Wine in Kettering
100,390. By the late 80s Mrs Thacher and her allies in advertising and media had brought the ideas of the individual to the centre of society. (Psychology & Consumer & Propaganda & Self) ibid.
100,391. John Major’s victory in 1992 was a disaster for the Labour Party. A small group of reformers centred around Peter Mandelson and Philip Gould were convinced the only way for the party to survive was to change its basic policies. (Psychology & Consumer & Propaganda & Self) ibid.
55,809. For the imagination of man’s heart is evil from his youth. (Evil & Imagination & Self & Man) Genesis 8:21
6,292. The Kingdom is inside of you. And it is outside of you. When you come to know yourselves, when you become known, you will realise that it is you who are the sons of the living father. But if you will not know yourselves, you dwell in poverty. And it is you who are that poverty. Gospel of Saint Thomas
6,293. For men will be lovers of self, lovers of money, boastful, arrogant ... Brutal, haters of good, treacherous, reckless, conceited, lovers of pleasure. (Self & Man) II Timothy 3:2-4
59,438. I am more afraid of my own heart than of the pope and all his cardinals. I have within me the great pope, Self. (Pope & Self) Martin Luther
59,954. Leave those vain moralists, my friend, and return to the depth of your soul: that is where you will always rediscover the source of the sacred fire which so often inflamed us with love of the sublime virtues; that is where you will see the eternal image of true beauty, the contemplation of which inspires us with a holy enthusiasm. (France & Soul & Self) Jean-Jacques Rousseau, La Nouvelle Heloise 1761
61,663. We seldom realize, for example that our most private thoughts and emotions are not actually our own. For we think in terms of languages and images which we did not invent, but which were given to us by our society. (Culture & Self & Society) Alan W Watts
63,095. All by my own-alone self. (Alone & Self) Joel Chandler Harris, Nights with Uncle Remus 1883
63,112. She would not say of any one in the world that they were this or were that. She felt very young; at the same time unspeakably aged. She sliced like a knife through everything; at the same time was outside, looking on. She had a perpetual sense, as she watched the taxi cabs, of being out, far out to the sea and alone; she always had the feeling that it was very, very dangerous to live even one day. Not that she thought herself clever, or much out of the ordinary. How she had got through life on the few twigs of knowledge Fraulein Daniels gave them she could not think. She knew nothing; no language, no history; she scarcely read a book now, except memoirs in bed; and yet to her it was absolutely absorbing; all this; the cabs passing; and she would not say of Peter, she would not say of herself, I am this, I am that. (Alone & Self) Virginia Woolf, Mrs. Dalloway